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Demonstrating the Effectiveness of White Space

September 11, 2008



Hey Man: Your Webpage is Peeling Off

August 21, 2008

Just FYI - I was browsing your website earlier and noticed your page seems to be exfoliating.

Not sure if you left your website in the scorching sun for too long over the weekend, or you just need more online glue stick. Oh, it’s meant to look like that?

Advertisers recently discovered a new way to annoy us more than a barrage of Will Ferrell flicks. In an attempt to persuade our buying decisions, it wasn’t enough to add sound to banner ads, entice us with free iPhones or provide us the opportunity to shoot frolicking bunnies.

Banner blindness deemed these methods ineffective. (If you’re the kind of person enticed by such banner ads, don’t fret. You can still annihilate plenty digital renditions of innocent animals here.)

Because studies proved pop-up ads to be the most hated form of online ads, advertisers got the brilliant notion to add a stripping element to websites.

Introducing the Page Peel.

The trend is spreading faster than herpes on Usain Bolt. Even the crew at Smashing Magazine are eating this up. These things are cheesier than Ryan Seacrest eating Easy Mac.

It’s this season’s Web 2.0 shiny button. How about this: A shiny button page peel?

I know I’m guilty of following popular web design trends myself (just take a look at the bad ass reflection in my banner graphic). But just because I do it, doesn’t make it right.

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