January 10, 2011
So you’re sitting in the back of your Macroeconomics 301 class, distracted with Facebook-stalking the hot coed you met at the Ugly Sweater Party over the weekend. Suddenly, your professor calls you up to the front of the class to write out the quantity equation of money formula on the chalkboard. Here’s the solution… [...]
September 11, 2008
The days of filling every pixel of website real estate have long since passed. Never underestimate the importance of white space, and the role it plays in emphasizing essential page elements.
A good rule of thumb: Err on the side of simplicity. [...]
September 8, 2008
Before mammoth social networking sites such as Facebook, MySpace and LinkedIn, the only “networking” you did involved 600 free hours of AOL and the Teenage Basement chat room filled with “a/s/l?” requests.
Social networking then entered the fray and helped bring together like-minded virgins. I have no problem with engaging in this form of community, despite my lack of virginity. [...]
August 25, 2008
We’ve all seen her. You’re innocently typing a website URL into the address bar, make a typo, and there she is.
She’s the “parked domain girl”, and she’s been viewed more than the Paris Hilton sex tape or Miss Teen South Carolina’s inspirational eloquence on domestic map shortages and the South African education system. [...]
August 16, 2008
None can question the influence of a “Top X” list. Organize your message into a list, and you automatically make it to the front page of all major social news sites.
It’s in their algorithms. In fact, you can’t throw a dart at the screen without hitting a list-based title. [...]
August 11, 2008
Reading YouTube comments is like reading the text messages between a 13-year-old girl and a klansman.
Nowhere is it more evident the average citizen cannot handle the responsibility of an open forum. [...]
August 5, 2008
People often ask me how long their sales page should be. The answer — It depends on the intelligence level of your target audience.
There is no ideal sales page length or word count, but if you’re trying to push something cheesy or borderline complete waste of money, you’d better err of the side of too long. [...]