Demonstrating the Effectiveness of White Space
September 11, 2008 | Uncategorized
The days of filling every pixel of website real estate have long since passed. Never underestimate the importance of white space, and the role it plays in emphasizing essential page elements.
A good rule of thumb: Err on the side of simplicity. [...]
You’re Not Worthy of Your Own Social Network, Despite Reassurance From Parents
September 8, 2008 | Uncategorized
Before mammoth social networking sites such as Facebook, MySpace and LinkedIn, the only “networking” you did involved 600 free hours of AOL and the Teenage Basement chat room filled with “a/s/l?” requests.
Social networking then entered the fray and helped bring together like-minded virgins. I have no problem with engaging in this form of community, despite my lack of virginity. [...]
The Most Infamous Girl in the History of the Internet
August 25, 2008 | Uncategorized
We’ve all seen her. You’re innocently typing a website URL into the address bar, make a typo, and there she is.
She’s the “parked domain girl”, and she’s been viewed more than the Paris Hilton sex tape or Miss Teen South Carolina’s inspirational eloquence on domestic map shortages and the South African education system. [...]
Top 5 Ways to Make a Top 10 List
August 16, 2008 | Uncategorized
None can question the influence of a “Top X” list. Organize your message into a list, and you automatically make it to the front page of all major social news sites.
It’s in their algorithms. In fact, you can’t throw a dart at the screen without hitting a list-based title. [...]
YouTube Comments: The Ultimate Proof of Human Idiocy
August 11, 2008 | Uncategorized
Reading YouTube comments is like reading the text messages between a 13-year-old girl and a klansman.
Nowhere is it more evident the average citizen cannot handle the responsibility of an open forum. [...]
Length of Sales Page Inversely Related to IQ
August 5, 2008 | Uncategorized
People often ask me how long their sales page should be. The answer — It depends on the intelligence level of your target audience.
There is no ideal sales page length or word count, but if you’re trying to push something cheesy or borderline complete waste of money, you’d better err of the side of too long. [...]
